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Questions and Answers on eggheads, our Products, and Services

If your own question isn’t answered below, feel free to use our contact form and we’ll respond to your inquiries in person asap.

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Questions and Answers on eggheads, our Products, and Services

If your own question isn’t answered below, feel free to use our contact form and we’ll respond to your inquiries in person asap.

To the Contact Form


How can I come into contact with eggheads?

  • You’re already a customer in one of our projects? If so, you can directly contact your project management team. For further contact options for existing customers, you can give us a call under +49 (0) 234/89397-25 or use our customer contact form.
  • You’ve taken interest in our software? In this case, you can reach us under the number +49 (0) 234/89397-179, the e-mail address inboundsales@eggheads.de, or by using the sales contact form.
  • You’re applying for one of our job postings or want to send us an unsolicited application? Please mail your application documents to karriere@eggheads.de.
  • For all further inquiries, you can always reach us under the number +49 (0) 234/89397-0, the e-mail info@eggheads.de, or our general contact form.


What is eggheads academy?

eggheads academy is our software training system which teaches you how to make optimal use of PIM and our eggheads Suite. It also lays out the foundation for all our software implementation projects.


What do I have to do to participate in eggheads academy?

The requirement for becoming a participant is to be a customer or partner of eggheads. You can sign up for eggheads Academy using the academy form.


What is productiva?

productiva is the free online conference on Product Communication created by eggheads, held three times a year.


How can I take part in productiva?

In order to attend productiva, all you need to do is fill out the application form. Furthermore, we also offer you the opportunity to apply as a speaker for productiva yourself.


How does the software implementation by eggheads work?

For our software implementations, we follow our battle-tested 7-phase plan: project pre-phase, analysis phase, data model phase, concept phase, data migration phase, realization phase, all topped of by an optional supplement phase. For more detailed information on this process, you may also consult our free whitepaper on software implementation.

eggheads Suite

What is eggheads Suite?

eggheads Suite is a software for collecting, enriching, and distributing product information, e.g. texts and multimedia – so that it can be classified as a PIM system.


What functions does eggheads Suite offer?

Besides the conventional PIM functions such as centralize, enrich, and distributing product information, eggheads Suite also provides built-in PXM functions, allowing you to contextualize and personalize content. Additionally, eggheads Suite comes with DAM and MDM functions, as well as fully integrated modules for translations and automated catalog generation.


Where do I find more information about eggheads Suite?

  • As a customer, you can find all relevant information and software documentation in our Help Center.
  • For anybody else interested, you can find information on our solutions page, our blog, as well as events with or by eggheads. Other than that, we’re always happy to answer your questions and inquiries: give us a call under +49 (0) 234/89397-179, shoot us an e-mail inboundsales@eggheads.de, or contact us via our sales contact form.


Why is product information so critical?

Brands, manufacturers, and retailers require high-quality product data to generate sales. Potential target groups can only gain interest in your offers and purchase your products when you provide the right product information at the right time at the right place in just the right quality.


What is PIM?

PIM stands for Product Information Management; a PIM software solution simplifies the central maintenance and media-independent management of your product data. Once you’ve got your data inside the system, you can enrich it and, consequently, export it to all sorts of marketing and sales channels on demand.


Who needs PIM software?

Does your company process a lot of product data? If this is, indeed, the case, then your company requires software solutions which can support and even automate your Product Information Management. Benefits multiply based on the number of product variants, articles, and target languages. Other than that, you can also profit from serving a fast range of output and sales channels (e.g. apps, catalogs, online portals, web shops, and other points of sale) with the best possible time-to-market.


What kind of data is managed in a PIM system?

A PIM solution manages all product-related data and information. Depending on the specific product, this includes product descriptions, measures, color, and material or technical data. On the other side of the spectrum, there is media data (digital asses), such as images, PDFs, and videos about products. When it comes to multimedia, PIM systems can adopt a subset of the functions which are covered by classic DAM systems (Digital Asset Management).


Do I need a PIM system despite an ERP system?

A PIM and an ERP system have different tasks. The core tasks of an ERP system include planning, controlling and managing personnel and resources such as capital, operating resources and materials. In a PIM system, the focus is on managing product information, such as technical features and marketing-related information. The combination of ERP and PIM system offers you the optimal solution for your daily challenges. More input can be found in the blog post: PIM and ERP – The dream combination for smooth processes.


How do I choose the PIM provider?

The selection of a PIM provider should be well considered. Always keep a strategic vision to make informed decisions and make sure that the requirement of all stakeholders are met. You can find helpful tips in the blog post: 6 Expert Tips for Successfully Selecting the Right PIM.


What does a PIM system cost?

Licensing models vary from free open-source software to enterprise PIMs. Feel free to contact us to figure out together what your objectives are, determine your return on investment, and analyze your information flow in order to define your exact requirements. A methodological approach is required since there are effectively as many options as there is product information.


What are typical PIM activities?

Data maintenance includes creating, refining, editing, and deleting data records. Ideally, such activities are carried out in a PIM system: depending on the given use cases, this can be done manually, semi-automatically, or in a fully automated manner.


What is PXM?

PXM stands for Product Experience Management, describing methods for the product-centered design of Customer Experience. The goal is to establish a close relationship between your products and your customers.


What’s the difference between PXM and PIM?

PXM is an extension of PIM and occupies an intermediary spot between the data management and data export phase. As part of this process, product data is – depending on use case, target group, and the relevant phase in the sales process in which it will be provided – expanded with context-sensitive content. Further information can be found in our blog post: PIM vs PCM, PXM, PDM, PLM, and MDM.


What does Customer Experience mean?

Customer Experience describes the sensations and impressions your users have when interacting with your offers of information, e.g. website or ads, and with your articles. More specifically, Customer Experience is the objective measure for emotional relations between the user and a product, brand, or company.


What is master data?

Master data is data on corporate areas: this includes all data about customers, target groups, subsidiaries, tasks, employees, products, and suppliers; and related aspects.


What is MDM?

Master Data Management, in short MDM, is popular in any company regardless of size, be it small and medium-sized enterprises or global players. The goal of managing master data is the consistency of large quantities of data critical to business operations. Usually, this involves data from various sources and databases.


What systems can be connected to MDM?

Master Data Management systems can incorporate all sorts of systems: PIM, CRM, ERP, online shops, and SCM; just to name a few.


What are the costs of an MDM system solution?

Licensing models vary from free open-source software to enterprise MDM and PIM solutions. Feel free to contact us to figure out together what your objectives are, determine your return on investment, and analyze your information flow in order to define your exact requirements.

Further abbreviations

What is PCM?

PCM is the abbreviation for Product Content Management. This management method covers the refinement and enrichment of products with description texts, properties, and multimedia. That is to say, it’s the subset which makes up the PIM process phase “data enrichment.” For further information, refer to our blog post: PIM vs PCM, PXM, PDM, PLM, and MDM.


What is PDM?

In a PDM system (Product Data Management system), all product data which is created during the product development is pooled together. The end product can function as the basis of your product information. For further inquiries, refer to our blog post: PIM vs PCM, PXM, PDM, PLM, and MDM.


What is PLM?

PLM stands for Product Lifecycle Management. PLM software is a specialized project management tool, supporting retailers of products in organizing their products throughout the entire product lifecycle. For further information, refer to our blog post: PIM vs PCM, PXM, PDM, PLM, and MDM.


What is DAM?

DAM stands for Digital Asset Management, referring to software solutions for storing and maintaining digital multimedia content. This includes images and graphics, as well as audio and video files.


What is BIM?

BIM (Building Information Modeling) is a method which involves software solutions for providing a digital 3D model of a building’s entire life cycle with all relevant information for all fields and areas of specialization in the building industry. This enables collaboration with all stakeholders involved during the construction project and facilitates planning, building, and operation. You can find more information about BIM in our blog article: What is BIM? Building Information Modeling in Simple Terms.

Product Communication

What is Product Communication?

Product Communication is the organized processing, enrichment, and distribution of product-relevant information. For example, this includes descriptions, prices, technical specs, images, videos, and instruction manuals. Further food for thought can be found in our blog entry: 5 Tips for an Efficient Product Communication.


What defines a successful product page in e-commerce?

Online retail is as diverse as its customers and its industry branches. There’s no recommended cause of action without analysis. The must-haves for perfect product pages differ from use case to use case. Regardless, our years’ worth of experience has shown that there’s a set of universal categories which all e-commerce pages have in common – and that across all industries. We’ve compiled them for you in our blog entry, We Reveal the Secrets of Successful E-Commerce Product Pages.


Why do I need good product descriptions?

Convincing product descriptions with suitable content and the right information can increase your customer conversion rate by 57 percent and also reduce your product return rate significantly. This is crucial since bad and incorrect product descriptions are responsible for 30% of all product returns. (Source: https://de.ax-semantics.com)

You have more pressing questions about product descriptions? You can find the answers here: FAQ Product Descriptions.


What is a product configurator?

A product configurator is a software tool which enables users to set up individualized products simply by selecting some relevant product attributes. The result of such configuration is referred to as a product variant. In context to this, you may also occasionally stumble across related terms such as “variant configurator,” “offer configurator,” or “sales configurator,” and other synonyms. You can find more information about Product Configurators in our blog article: Create Experiences with Product Configurators.

Product Classification

What is a Product Classification?

When classifying products, they’re organized into so-called group structures and categories. In the process, each data record of your data pool is assigned to its respective category with specific properties. The product classification hereby allows you to find and compare product information more easily, while also simplifying and unburdening the entire data traffic going on between the systems of manufacturers, online shops, marketplaces, suppliers, and retailers. For more info, read the following blog post: Product Classifications – Universal Standards for Your Data.


What is BMEcat?

BMEcat is a standardized format for the exchange of catalog data pooled together in electronic catalogs (so-called e-catalogs) between supplier and customer. The BMEcat format supports manufacturers and wholesale retailers in supplying the e-procurement systems of their customers with standardized electronic product catalogs. Those who don’t use an exchange format are, instead, required to create all product data manually in their system or typing it out manually by using print catalogs or excel sheets as a basis. For more information, read the blog post: BMEcat – A Universal Exchange Format for Your Product Data.

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