productiva Digital by eggheads

10:00 – 10:30 AM

You Buy with Your Eyes First – Putting Products into the Right Light Utilizing Media Assets

How does the saying go again? You eat with your eyes first. We would much rather say: You buy with your eyes first!

For this reason, it’s all the more important to present your product in the perfect light and in the most strategic manner. Media assets such as images, videos, but also texts are what close the gap between you and your customer, hereby serving as a crucial sales argument.

Frauke Effertz is a project manager for eggheads and expert for Media Asset Management (MAM). Drawing from years’ worth of experience, she knows exactly how you can utilize your assets effectively and smartly in order to allow your products to draw attention. In her session, she lets you in on how good asset design works, also providing you with concrete tips and best practices for satisfying the technical requirements for efficiently putting your assets to use.

10:30 – 10:45 AM

Quick Breather!

Time for a coffee or tea break.

10:45 – 11:15 AM

Convincing with Facts – This is How You Create Ideal Product Datasheets with Little Effort

Would you purchase a TV without knowing what screen diagonal or pixel count it has? When shopping, we don’t only consider the price, but also do research, compare, and examine product datasheets very closely.

In particular when it comes to a complex product offer, well-prepared product datasheets are essential when it comes to convincing your consumer. So, what makes for a good datasheet? What are the greatest challenges? And the most important question: How can you create ideal datasheets without resource-heavy time investment which also function as convincing purchasing arguments for customers?

eggheads product expert Matthias Gärtner has the answers to these questions. In his session, he’ll tell you what makes for good product datasheets, which purposes they fulfill, and how you can easily design ideal datasheets.

11:15 – 11:30 AM

Quick Breather!

Time for a coffee or tea break.

11:30 – 12:00 AM

5 Good Reasons for a Digital Twin from PIM Systems

Convincing demanding B2B customers about your product and inspiring them poses a great challenge. It’s about creating groundbreaking product experiences which add something new to the table. An innovative solution is the digital twin. Especially in the fields of industry and building planning, the demand for digital twins is increasing continuously. They enable you to integrate a real-time digital representation with exact measures of a real product directly into your projects. Creating a digital twin sounds like more effort than it actually is. With a PIM as your basis, you minimize all efforts and costs, while also boosting your product quality.

How data can help you branch out into new sales channels and what tools can support you in doing so – you can learn all about this in Wolfgang Nagl’s session.