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Content Marketing: Make Your Company Number One

Alina Ilina

24.06.2022

9 Min

Mann fotografiert zwei Frauen mit Textdokument | eggheads.net

Content is king! It’s all the rage nowadays, but what even is Content Marketing and how can you efficiently implement it in your company? This is what we’ll let you in on with our most recent blogpost, providing a comprehensive overview of this exciting topic.

Illustration with two women standing in front of a server | eggheads.net — Product Information Management

PIM Implementation: Full-Service Project or Do-It-Yourself?

Right before beginning with the PIM implementation, every company will find itself confronted with the question: Should the implementation be carried out as a full-service or do-it-yourself project? Which method comes with what kind of benefits and drawbacks? And are there alternatives which are even more likely to lead to success? All these questions are answered in this blogpost.

Jannis Lambeck 23.05.2022 8 Min

Person steht neben Softwarefenster mit Frontend und Backend | eggheads.net — Product Information Management

Headless PIM – Mindless or Smart?

eggheads product expert Eric Dreyer lets you in on what the “Headless Trend” means for Product Communication and what advantages a Headless PIM provides to you – intuitive and practice-oriented based on an exciting use case study.

Eric Dreyer 10.05.2022 6 Min

Illustration with woman holding article next to software with articles | eggheads.net — Product Information Management

7 Definite Advantages of PIM Systems

Everybody talks about PIM, but what concrete advantages does a PIM system actually provide to your company? And how can you translate these benefits into profit? This is what we’ll tell you in this blog entry.

Sebastian Faber 04.05.2022 8 Min

Illustration mit Personen vor Webshop und im Hintergrund Texte, Bilder, etc. | eggheads.net — Product Information Management

Why do you need PIM despite having ERP system?

Channel-specific and target-group-oriented Product Communication sounds like a distant dream? Learn in this blog entry how you can realize it in less than no time with the right combination of a PIM and ERP system.

Roland Baier 29.04.2022 8 Min

Illustration mit Frau neben Webshop mit User-Rezensionen | eggheads.net — Marketing

This is How You Generate Profit with Recommendation Marketing

“You might also be interested in this”: Land more deals, inspire customers, and increase your sales with targeted product recommendations. We show you how you can strategically optimize your online shop with suitable recommendations. Read now!

Markus Bückle 11.04.2022 7 Min

Illustration mit Person vor Software-Fenster mit Anmerkungen | eggheads.net — Product Information Management

Indispensable PIM Functions You Should Know About

Learn in this blogpost which functions and requirements a PIM must deliver so that you can get the best out of your Product Communication and optimize Customer Experience at a single blow.

Matthias Gärtner 01.04.2022 10 Min

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Person neben Daten mit guter Qualität | eggheads.net — Product Information Management

Data Cleaning – The Path to Optimal Product Data Quality

Clean data is the key to a successful digitalization strategy. Learn here why data quality is becoming more and more important, and how you can regulate your costs.

Aytül Mantratzi 02.03.2022 5 Min

Person neben Laptop mit Auftragsliste | eggheads.net — Inside eggheads

Product Update: We Proudly Present eggheads Suite 12.1

News from our development: Learn everything you need to know about the release of eggheads Suite 12.1 – newest functions, highlights, and extensions of the most recent software version.

Tabea Osthoff 01.03.2022 5 Min

Illustration mit Laptop mit Person auf Bildschirm, die Text hochhält | eggheads.net — Digitalisation

Digital Customer Experience: the Success Booster in Online Retail

Positive purchasing experiences turn customers into loyal fans. Learn in this blog post how to optimize your Digital Customer Experience for all digital touchpoints and inspire customers.

Valentin Koch 15.02.2022 9 Min

Illustration mit mehreren Personen, die vor einer Skizze stehen und gemeinsam planen | eggheads.net — Product Information Management

Fast PIM Implementation – This Is How It’s Done

Implementing PIM software in companies can be quick and easy. In this blog post, you’ll learn what you need to watch out for to turn your own PIM integration into a fast and sustainable success story.

Jannis Lambeck 10.02.2022 8 Min

Illustration of 2 people working on a product page | eggheads.net — Product Communications

We Reveal the Secrets of Successful E-Commerce Product Pages

What makes product pages successful? What do online shoppers value in particular? And how can your shop be optimized in order to increase sales? That’s what you’ll learn in today’s blog entry.

Myriam Nonnemann 10.02.2022 13 Min

Illustration of three heads around a snippet of text | eggheads.net — Product Communications

5 Tips for an Efficient Product Communication

Convincing customers to make a purchase decision – with successful Product Communication, your products effectively fly off the shelves on their own. In this blog entry, we show you what adjustments you should make in order to elevate your Product Communication to the next level in virtually no time.

Sebastian Faber 19.01.2022 8 Min

Illustration of a furniture shop with a sofa | eggheads.net — Digitalisation

Digital Transformation in the Furniture Industry – From Requirements to Reality

PIM software for furniture businesses: This is how you set up your digital transformation for omni-channel commerce.

Claus Vöhringer 13.12.2021 5 Min

Illustration with woman editing text | eggheads.net — Product Communications

The Force of Convincing Product Descriptions

Product descriptions. Why are they so important in e-commerce? What pitfalls should you look out for? And how can you prevent them before they even come up in the first place? Find out in our most recent blog post.

Anja Missenberger 07.12.2021 7 Min

Illustration with woman in front of webshop on different devices | eggheads.net — E-Commerce

E-Commerce Trends 2022

The e-commerce field grows rapidly and the competition is getting increasingly tougher. In this blog post, you can learn about the hottest trends for 2022 in order to stay streets ahead of your fellow competitors.

Yana Zabolotna 18.11.2021 8 Min

Illustration of a woman giving star ratings | eggheads.net — Inside eggheads

Reviews for a Good Cause!

You rate, we donate: Learn everything about our new corporate environmental actions and how to participate here.

Yana Zabolotna 25.10.2021 3 Min

Illustration social commerde with a smartphone and a woman operating it | eggheads.net — E-Commerce

Social Commerce on the Fast Lane

Online Commerce lacks interpersonal relationships – Social Commerce is the answer. Learn everything you need to know about the mega trend in today’s E-Commerce and how to apply it to you own company.

Alina Ilina 13.10.2021 9 Min

Illustration of the Customer Journey in industry practice | eggheads.net — Product Communications

Customer Journey in Industry Practice

Satisfy and inspire demanding B2B customers with a complex product portfolio – learn how in this blog.

Yana Zabolotna 03.09.2021 6 Min

Illustration of a man standing next to a laptop with 12.0 written on it. | eggheads.net — Inside eggheads

Major Release: Product Update for eggheads Suite 12.0

Major Release eggheads Suite 12.0 – Learn everything you need to know about new features and highlights.

Eric Dreyer 01.09.2021 5 Min

Illustration product manager with content building blocks | eggheads.net — Product Communications

Strategic Product Management as a Business Saver

Unable to see the forest for the tress? There’s hope: Learn how to make your work processes easier and more efficient using strategic Product Management. Master the challenges of everyday work in a flash.

Melina Laws 12.08.2021 7 Min

Illustration: 2 people in front of a bar chart with increasing gains in sales. | eggheads.net — Product Information Management

Overcoming Objections – With these Arguments, You will Convince Your CEO and CTO of PIM

We show you which questions you can anticipate and provide the answers you need to have ready to hand.

Anja Missenberger 01.07.2021 7 Min

Speaker image Jannis Lambeck by eggheads | eggheads.net — Inside eggheads

people@eggheads – Q&A Interview with Working Student Jannis

What does an internship student do at eggheads? This is what Jannis Lambeck will tell you about in this interview.

Tiffany Wiener 16.06.2021 5 Min

Illustration of a person in front of the letter A in different fonts. | eggheads.net — Product Communications

Translation Management at the Click of a Button

Translation Management at the click of a button: We show you what tools support you in internationalizing your products.

Yasmina Khalki 15.06.2021 7 Min

Illustration of two women at work while watching an online session on their laptop. | eggheads.net — Digitalisation

Webinar Fatique?

eggheads Online Event Etiquette: This is how you get the best out of any online conference, while also leaving a good impression.

Anja Missenberger 28.05.2021 7 Min

Illustration: 2 people in front of a graphic with a rising curve. | eggheads.net — Product Information Management

Convincing Stakeholders of PIM Software – It’s This Easy.

Learn which stakeholders you’re required to convince and what kind of arguments are necessary to do so.

Anja Missenberger 19.05.2021 5 Min

Signpost Software Implementation | eggheads.net — Digitalisation

The Do’s and Don’ts of Successful Software Implementation

What are the banana peels you can slip on when implementing software – and how can you avoid them?

Yana Zabolotna 14.04.2021 5 Min

Marcel Henkhaus in portrait | eggheads.net — Inside eggheads

people@eggheads – A Day in the Job of UX and UI Designer Marcel

UX and UI Designer Marcel invites us to look behind the scenes: This is how your daily work life looks at eggheads.

Marcel Henkhaus 12.04.2021 5 Min

Illustration of a woman inserting a building block to solve a puzzle. | eggheads.net — Inside eggheads

eggheads Product Update: March 2021

Open the curtains for the new eggheads Suite 11.2: Here are the features and novelties you can look forward to.

Marcel Henkhaus 29.03.2021 3 Min

Confetti falls on happy people while doing a shopping cart race | eggheads.net — E-Commerce

Data as the Foundation of Unique Product Experience in Online Retail – This is How it’s Done!

Learn how to utilize your data as the foundation of unique Product Experience and distinguish yourself from fellow competitors in online retail.

Yana Zabolotna 03.03.2021 3 Min

Merle Sonis in portrait | eggheads.net — Inside eggheads

people@eggheads – Merle’s Work Life in HR Business

Get to know us eggheads – read the interview of our born personnel manager, Merle.

Tiffany Wiener 10.02.2021 3 Min

Illustration for confusing the terms PIM, MDM, PXM, and Co. | eggheads.net — Product Communications

Clearing Up the Confusion of Language: PIM vs PCM vs PXM vs PDM vs PLM vs MDM

Learn how terms such as PIM, PXM, and MDM can be differentiated.

Eric Dreyer 05.11.2020 4 Min

A strongly growing tree | eggheads.net — E-Commerce

Are these the E-Commerce Trends 2021?

E-Commerce is growing rampant. And where are you?

Anja Missenberger 29.10.2020 < 2 Min

Illustration of a woman lifting boxes next to the image of an online shop. | eggheads.net — Product Communications

Precise Product Data for Professional B2B Sales

All Product Data On Site

David Dümmler 10.07.2020 4 Min

Picture of a woman in front of a desktop that says in red letters: — Product Communications

Product data first!

How a Strong Foundation Comes with More Success in E-Commerce

Kai Warmus 25.05.2020 5 Min

A clipboard with the caption: — Product Communications

Contagiously Good Mood Thanks to Healthy Product Data

About Symptoms, Risk Groups and Treatment Methods

Dardan Buck 08.05.2020 3 Min

Illustration of a woman clicking on a screen displaying an online shop. | eggheads.net — E-Commerce

Your Shop Deserves Perfect Data

How You can Handle the Data Flood and Generate More Sales

Stephan Ludden 06.04.2020 4 Min

Picture of a desk with the Corona checklist from eggheads. | eggheads.net — E-Commerce

Coronavirus E-Commerce Checklist: Mastering Challenges

Learn from this comprehensive checklist how you, as an e-commerce retailer, can act in times of the coronavirus (COVID-19) and where your chances are at their best.

Anja Missenberger 30.03.2020 2 Min

Illustration of a smartphone that proportionally smaller people fill with app icons. | eggheads.net — Marketing

Marketing Trends of 2020 – The Human Being in Focus!

Authentic, relevant and focused we present the top trends 2020!

Anja Missenberger 10.02.2020 12 Min

Picture of a woman on a smartphone in a creative office. | eggheads.net — Product Communications

How to Receive Better Customer Ratings

Turn Your Customers into Fans

Marcel Henkhaus 03.12.2019 5 Min

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