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Product Communications

5 Steps to Optimizing Your Product Data

Melina Laws
07.03.2023
8 Min
Illustration mit Frau und Website mit vielen Kästchen | eggheads.net

Did you know that the targeted optimization of your product data increases your brand visibility and customer conversion rate while also enabling you to respond to the customers’ needs more effectively? Learn in this blog entry which factors play a role in doing so and how you can optimize your product data in 5 steps in order to reach its full potential.

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Illustration mit Mann zwischen fünf Softwarefenstern | eggheads.net

Product Information Management

5 PIM Providers in Comparison

Are you uncertain about which PIM system to choose? We have the solution for your agony of choice. In this blogpost, we present to you five different providers which are best suited for different requirements. Enjoy the read!

Yana Zabolotna 10.02.2023 7 Min
Illustration mit Mann neben Software mit Schutzschild | eggheads.net

Product Information Management

5 Reasons Why Companies Need a PIM System Even During Difficult Times

Those who want to stay competitive even during difficult times should optimize their processes and control costs. How a PIM can help you in doing so is the topic of today’s blogpost.

Nermin Zukorlic 08.02.2023 3 Min
Illustration mit Man vor Browserfenster mit Suchmaske | eggheads.net

Product Information Management

PIM and SEO – The Dream Team for Successful Websites

Improving your search engine ranking while also minimizing the effort involved – in this blogpost, we tell you how you can profit from a PIM system even when it comes to the topic of Search Engine Optimization.

Sebastian Faber 03.02.2023 11 Min
Illustration mit Frau vor Computer mit Datenmodell | eggheads.net

Product Information Management

3 Good Reasons for a Well-Structured Product Data Model

Is there any benefit your company could gain by investing time and effort into its product data model? In this blog entry, we’ll provide you with three good reasons for doing so and demonstrate to you how your entire Product Data Management can profit from it!

Elena Hagner 02.01.2023 5 Min
Illustration mit Frau die vor Produkten mit Detailinformationen steht | eggheads.net

Product Communications

Product Classifications – Universal Standards for Your Data

Product classifications constitute the foundation for smooth data transfers and international product sales. You want to know what this concept entails and how your company can profit from classifications? Find out in this blog post.

Jana Knuth 23.11.2022 6 Min
Illustration with woman next to several texts | eggheads.net

Marketing

6 Steps to a Successful Content Strategy

With an effective Content Strategy, you can get the best out of your Content Marketing. In this blog entry, we let you in on how you can devise a strategy for crowning your content. After all, content is king.

Yana Zabolotna 15.11.2022 10 Min
Illustration with woman in front of catalog with data stream to browser with same content | eggheads.net

Product Communications

BMEcat – A Universal Exchange Format for Your Product Data

What’s the meaning behind the concepts digital standard and BMEcat? How can your company profit from them? And how can a PIM support you in doing so? Learn about all this in our newest blog post!

Jana Knuth 15.11.2022 5 Min
Illustration with woman next to globe with different speech bubbles | eggheads.net

Product Communications

Efficient and Automated: Translation Management directly in PIM

Master translation processes efficiently – be it with or without a Translation Management System. Find out how this can be done and how you can profit from it in this blog entry.

Elena Hagner 03.11.2022 9 Min
Illustration with male portrait around which circles different types of content | eggheads.net

E-Commerce

E-Commerce Trends 2023

Inspiring and surprising demanding online customers anew on every occasion isn’t all that easy. The trends we’ve analyzed here are good indicators for how you can continue to leave a lasting impression in the upcoming year of the e-commerce industry.

Yana Zabolotna 03.11.2022 5 Min
Illustration with woman next to city view and text box | eggheads.net

Digitalization

What is BIM? Building Information Modeling in Simple Terms

Nobody in the building industry can do without it anymore: Building Information Modeling, in short BIM. It has the potential to skyrocket your efficiency in building projects and is largely considered to be the future of construction. What, however, is BIM exactly? What are its implications for the building industry and how can you prepare your company for the future? Learn more in this blog entry.

Kai Warmus 02.09.2022 5 Min
Illustration of a woman setting a selection hook | eggheads.net

E-Commerce

Create Experiences with Product Configurators

Product configurators have long established themselves as the gold standard in the B2C field. Recently, they have started to pick up rapidly-increasing popularity even in B2B. When does it make sense to put a product configurator to use and how do you integrate it into your online shop? Find out in this article.

Myriam Nonnemann 23.08.2022 9 Min
Woman happy about purchase | eggheads.net

Marketing

Customer Experience – Buzzword Bingo or is there more to it?

Everybody’s talking about Customer Experience. Though, what is the real meaning behind this concept? Is it just yet another marketing buzzword or a promising path toward higher sales and corporate success? Find out in this blog entry.

Tiffany Wiener 28.07.2022 9 Min
Man standing next to three product data sheets | eggheads.net

Product Communications

Convincing with Facts: Product Datasheets which Sell

What role do product data sheets play in convincing customers? And how do you go about creating product data sheets which can function as a convincing sales argument without big time investments? This is what we will tell you in this blog entry.

Matthias Gärtner 15.07.2022 7 Min
Illustration of a woman selecting a PIM system. | eggheads.net

Product Information Management

6 Expert Tips for Successfully Selecting the Right PIM

The decision of implementing a PIM system lays the foundation for the digitization of your product data processes. In this blog entry, we’ll give you useful tips for making the right decision when it comes to selecting the right PIM.

Kai Warmus 06.07.2022 7 Min
Mann fotografiert zwei Frauen mit Textdokument | eggheads.net

Marketing

Content Marketing: Make Your Company Number One

Content is king! It’s all the rage nowadays, but what even is Content Marketing and how can you efficiently implement it in your company? This is what we’ll let you in on with our most recent blogpost, providing a comprehensive overview of this exciting topic.

Alina Ilina 24.06.2022 9 Min
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