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Product Communications

Product Classifications – Universal Standards for Your Data

Jana Knuth
23.11.2022
6 Min
Illustration mit Frau die vor Produkten mit Detailinformationen steht | eggheads.net

Product classifications constitute the foundation for smooth data transfers and international product sales. You want to know what this concept entails and how your company can profit from classifications? Find out in this blog post.

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Illustration with woman next to several texts | eggheads.net

Marketing

6 Steps to a Successful Content Strategy

With an effective Content Strategy, you can get the best out of your Content Marketing. In this blog entry, we let you in on how you can devise a strategy for crowning your content. After all, content is king.

Yana Zabolotna 15.11.2022 10 Min
Illustration with woman in front of catalog with data stream to browser with same content | eggheads.net

Product Communications

BMEcat – A Universal Exchange Format for Your Product Data

What’s the meaning behind the concepts digital standard and BMEcat? How can your company profit from them? And how can a PIM support you in doing so? Learn about all this in our newest blog post!

Jana Knuth 15.11.2022 5 Min
Illustration with woman next to globe with different speech bubbles | eggheads.net

Product Communications

Efficient and Automated: Translation Management directly in PIM

Master translation processes efficiently – be it with or without a Translation Management System. Find out how this can be done and how you can profit from it in this blog entry.

Elena Hagner 03.11.2022 9 Min
Illustration with male portrait around which circles different types of content | eggheads.net

E-Commerce

E-Commerce Trends 2023

Inspiring and surprising demanding online customers anew on every occasion isn’t all that easy. The trends we’ve analyzed here are good indicators for how you can continue to leave a lasting impression in the upcoming year of the e-commerce industry.

Yana Zabolotna 03.11.2022 5 Min
Illustration with woman next to city view and text box | eggheads.net

Digitalization

What is BIM? Building Information Modeling in Simple Terms

Nobody in the building industry can do without it anymore: Building Information Modeling, in short BIM. It has the potential to skyrocket your efficiency in building projects and is largely considered to be the future of construction. What, however, is BIM exactly? What are its implications for the building industry and how can you prepare your company for the future? Learn more in this blog entry.

Kai Warmus 02.09.2022 5 Min
Illustration of a woman setting a selection hook | eggheads.net

E-Commerce

Create Experiences with Product Configurators

Product configurators have long established themselves as the gold standard in the B2C field. Recently, they have started to pick up rapidly-increasing popularity even in B2B. When does it make sense to put a product configurator to use and how do you integrate it into your online shop? Find out in this article.

Myriam Nonnemann 23.08.2022 9 Min
Woman happy about purchase | eggheads.net

Marketing

Customer Experience – Buzzword Bingo or is there more to it?

Everybody’s talking about Customer Experience. Though, what is the real meaning behind this concept? Is it just yet another marketing buzzword or a promising path toward higher sales and corporate success? Find out in this blog entry.

Tiffany Wiener 28.07.2022 9 Min
Man standing next to three product data sheets | eggheads.net

Product Communications

Convincing with Facts: Product Datasheets which Sell

What role do product data sheets play in convincing customers? And how do you go about creating product data sheets which can function as a convincing sales argument without big time investments? This is what we will tell you in this blog entry.

Matthias Gärtner 15.07.2022 7 Min
Illustration of a woman selecting a PIM system. | eggheads.net

Product Information Management

6 Expert Tips for Successfully Selecting the Right PIM

The decision of implementing a PIM system lays the foundation for the digitization of your product data processes. In this blog entry, we’ll give you useful tips for making the right decision when it comes to selecting the right PIM.

Kai Warmus 06.07.2022 7 Min
Mann fotografiert zwei Frauen mit Textdokument | eggheads.net

Marketing

Content Marketing: Make Your Company Number One

Content is king! It’s all the rage nowadays, but what even is Content Marketing and how can you efficiently implement it in your company? This is what we’ll let you in on with our most recent blogpost, providing a comprehensive overview of this exciting topic.

Alina Ilina 24.06.2022 9 Min
Illustration with two women standing in front of a server | eggheads.net

Product Information Management

PIM Implementation: Full-Service Project or Do-It-Yourself?

Right before beginning with the PIM implementation, every company will find itself confronted with the question: Should the implementation be carried out as a full-service or do-it-yourself project? Which method comes with what kind of benefits and drawbacks? And are there alternatives which are even more likely to lead to success? All these questions are answered in this blogpost.

Jannis Lambeck 23.05.2022 8 Min
Person steht neben Softwarefenster mit Frontend und Backend | eggheads.net

Product Information Management

Headless PIM – Mindless or Smart?

eggheads product expert Eric Dreyer lets you in on what the “Headless Trend” means for Product Communication and what advantages a Headless PIM provides to you – intuitive and practice-oriented based on an exciting use case study.

Eric Dreyer 10.05.2022 6 Min
Illustration with woman holding article next to software with articles | eggheads.net

Product Information Management

7 Definite Advantages of PIM Systems

Everybody talks about PIM, but what concrete advantages does a PIM system actually provide to your company? And how can you translate these benefits into profit? This is what we’ll tell you in this blog entry.

Sebastian Faber 04.05.2022 8 Min
Illustration mit Personen vor Webshop und im Hintergrund Texte, Bilder, etc. | eggheads.net

Product Information Management

Why do you need PIM despite having ERP system?

Channel-specific and target-group-oriented Product Communication sounds like a distant dream? Learn in this blog entry how you can realize it in less than no time with the right combination of a PIM and ERP system.

Roland Baier 29.04.2022 8 Min
Illustration mit Frau neben Webshop mit User-Rezensionen | eggheads.net

Marketing

This is How You Generate Profit with Recommendation Marketing

“You might also be interested in this”: Land more deals, inspire customers, and increase your sales with targeted product recommendations. We show you how you can strategically optimize your online shop with suitable recommendations. Read now!

Markus Bückle 11.04.2022 7 Min
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