From Buyer Persona to Customer Journey
The whitepaper for customer-oriented e-commerce and sustainable long-term success
Creating a customer journey is by no means a sure-fire success. If you want to establish yourself in the highly competitive e-commerce industry, you must have an ear for your customers and their needs. In this whitepaper, you will find a concrete recommended course of action and answers for all online retailers. Among other things, we clear one of the most pressing questions for you: Where do you get high-quality product content from? And how does it reach the right buyer persona?
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