What is PIM?

PIM means Product Information Management; a PIM software solution simplifies the central maintenance, management, and media-neutral storage of your product data. Once imported into the system and enriched with appropriate content, you can distribute your product info into the most diverse marketing and sales channels.

    For Everybody Requiring Clean Data

    Who needs a PIM system?

    Zur Visualisierung der


    For marketing specialists who want to address target groups individually. For each target group, you can maintain individualized information on products, variants, and articles.

    Zur Visualisierung der Vorteile für Produktmanager, zeigt die Grafik einen Mann und ein Tortendiagramm.

    Product Management

    For product managers who want to have a good grip on all product data with little to no effort. Managing your product data already starts in the very development process with the idea of a new product.

    Zur Visualisierung der Vorteile für Shop-Experten*innen, zeigt die Grafik eine Frau und ein Balkendiagramm.


    For shop experts who shoot for the ever-increasing optimization of their conversion rate. With higher data quality and special content comes your customers’ unique user experience.


    For sales professionals who want to offer the right content in each and every sales channel. Be it catalog or shop, the data basis is the same – yet, the quantity of content automatically adjusts to the space available.


    For IT cracks who want to operate with well-defined and automatic data flows. One central system for product data – contrary to an unordered multitude of data sources from different corporate departments – is what simplifies the circulation of your information.

    CEO, CTO, and CMO

    For CEOs who have an overview of both expenses and increasing profits. Optimize processes, free resources, and enhance data quality – while also welcoming your return-on-investment. All this is made possible by PIM.

    How does a PIM system function?

    The functionality of a competitive PIM system.

    Collecting Data

    Initially, product data may be gathered from various data sources, such as Excel lists or ERP and CRM systems for example. For retailers, it is, more often than not, the supplier or manufacturer who provide not only the product but also the related data. For manufacturers themselves, it is the different departments involved in product development. A PIM system can maintain a minimum quality standard for your data during this manual or automated collection procedure.

    Enhancing Data – Or Enriching it the eggheads Way

    Once added to the system, products can be organized in a media-neutral data model and enriched with further information such as descriptive texts and media (e.g. product images and videos). In this stage, the quality of the data is decisive. Here, only a data validation process can secure the minimum quality requirements for product descriptions. This way, no misinformation is distributed on to your customers.

    Distributing Data – To All Touch Points and Onwards

    Begin with the distribution of data to various touch points as soon as your product data is enriched. For digital channels such as web shops, exports or interfaces are usually put to use. For print catalogs, you may use automated print functions. When it comes to B2B business, data can be classified to fit industry standards such as ETIM and, consequently, exported in standardized formats such as BMECat.

    PIM Functions in a Nutshell

    Managing and organizing product data boils down to three essential steps:

    • Data collection from the most different sources, be it supplier or in-house ERP and PLM systems.
    • Data enrichment with content, images, videos and product attributes such as weight, price, or delivery period
    • Data distribution to a diverse range of market channels, from online shop, catalog, app or social commerce.
    Everywhere in Your Company

    See more, make better decisions.

    Central Data Storage

    Single-source product information without redundant data storage.

    Media-Neutral Data Management

    Store and organize information independent of its target channel (e.g. catalog or online shop).

    Simple Data Maintenance

    Maintaining data efficiently is no problem given global search functions and bulk-editing,

    Automated Marketing Processes

    Define processes with workflows and trigger relevant actions automatically.

    Consistent Data in All Output Channels

    Your customers are provided with consistent product information across all sales channels, adjusting automatically to given space requirements.

    Approved Data Quality

    Well-defined Quality Gates filter out any product information on the way to the customer which does not meet your standards.

    Questions and Answers

    Who needs PIM?

    Who needs PIM?

    You are managing huge quantities of data? Then, what your company needs is a software solution supporting your PIM (Product Information Management). The number of variants and articles in play is a factor of equal importance as all the languages in which data is to be managed. On top of that, you may also supply a range of output and sales channels (app, catalog, online portal, online shop, points of sale).

    What data is managed with PIM?

    What data is managed with PIM?

    A PIM system manages all product-related data. Depending on the product, this may include product descriptions, measures and sizes, as well as color and material. Additionally, media data such as images, PDFs, video, and audio may be added and organized.

    Why is product data important

    Why is product data important

    Brands, manufacturers, and retails require product information to generate profits. You can only catch your customer’s attention and provide the motivation for a purchasing decision if you provide to them the correct product information at the right time and the right place and the correct quality.

    What does a PIM cost?

    What does a PIM cost?

    The license costs vary from a free Open Source PIM to an Enterprise PIM. Let’s discuss your goals, your return-on-investment, and your information flow together in order to analyze just what exactly your company needs. Since when it comes to PIM systems, there are as many possibilities as there is product information.

    Free PIM Check

    How can eggheads support you?

    How can eggheads support you?

    With eggheads Suite, eggheads develops, implements, and maintains a holistic PIM system. Guided by a PXM approach allowing you to brighten up the customer experience. For further information, refer to our webpage eggheads Suite .

    Los gehts