Structured Product Data
Well-structured, organized, and detailed product data are the key for good Customer Experience.
PXM stands for Product Experience Management and describes the product-related presentation of customer experience. Its aim is to establish a deep bond between customer and product.
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When it comes to shopping, today’s omni-channel customers expect a well-connected and comfortable purchasing process – independent of channel, time, and location. With the help of a PXM solution, you can build and adjust product data in a way that the right description for the right product is ready-to-hand – provided to your customer in the right channel, for the right use case, in a personalized context which meets her expectations.
When product description, attributes, and multimedia flow together seamlessly, the customer is guaranteed to have a wholesome experience. This translates into higher conversion rates and, consequently, into higher customer satisfaction as supposed to product return rates. This, in turn, ultimately translates into stronger brand recognition and customer binding.
It doesn’t matter which phase model you are using for your own customer experience. What matters is that you have centralized, easy-to-manage, and appealing data. With relevant content come corresponding conversion rates since product data is the most important aspect of information in both B2B and B2C.
Providing the right information at the right time during the sales phase? This idea is spot on and also lived reality. Decisive for a successful PXM is the well-differentiated provision of content throughout the entire process: Initially, potential interest groups who have not yet come into contact with your product are first provided with content which is designed to peak interest; interest groups who have also progressed further into the sales funnel, on the other hand, require content which encourages a purchasing decision.
Once the content is created and ready, you still have to keep in mind that different sales channels come with different space requirements. While a content may present a lot of content, your mobile website or print catalog are limited in comparison. With conventional software tools, you can set up content in a way that the content is adjusted automatically based on output channel.
Besides the appropriate tonality when addressing customers, it also comes down to the target language. For example, an elemental factor for boosting your product experience is whether your provide the Canadian market with either English or French product descriptions, or perhaps even both. Same goes for Australia: Do you use British, American, Canadian, or Australian English?
All product information for various target groups, sales phases, and language are stored and managed centrally in and through a dedicated software for product data. The data export is based on pre-defined rules so that all users only receive the relevant information they really need.
No Story, no Glory. Alongside corporate communication and brand communication, product communication is a must-have for today’s brands, manufacturers, and retailers. To catch your customer’s awareness, you need an emotional story – namely, for all touch points.
PXM is an extension of PIM and is to be situated right in between data management and data distribution. In the process, product data is extended by context-sensitive content depending on the product, the customer’s purchasing phase, sales process, and use case.
Customer Experience describes the customer’s sensations and intuitions when interacting with your product or related content such as your website or advertisement materials. It is the conceptual explication of how the emotional bond between user and product, brand, or company comes to be and ceases to be.
With eggheads Suite, software developer eggheads focuses a PXM approach that brightens up the customer journey. Here, you receive detailed intel on or PXM solution.
CX is the abbreviation for Customer Experience. You define customer journeys to better understand the interaction between company and customer. To gain valuable information, you identify the central touch points throughout your customer’s purchasing decision and process.