What is PXM?

PXM stands for Product Experience Management and describes the product-related presentation of customer experience. Its aim is to establish a deep bond between customer and product.

    Experienceable Products

    Create the Basis for an Unforgettable Customer Experience

    Structured Product Data

    Well-structured, organized, and detailed product data are the key for good Customer Experience.

    Cultural Context

    Experienceable product descriptions, images, and videos in a number of languages guarantee a unique product experience across the board.

    Simplified Communication

    Add language assistants, chat bots, and social bots to you channel mix.

    Who needs PXM?

    E-Commerce

    For shop experts who want to lower their product return rate by providing detailed product descriptions. The more exact your products and related media is described, the less unpleasant surprises by customers unboxing your product.

    Who needs PXM?

    Marketing

    For marketers who provider their customers with the perfect customer journey. The right product information for the right target group at the right time and touch point.

    Who needs PXM?

    Sales

    For sales professionals who deepen the customer relation with authentic marketing materials. Addressing customers in a personalized manner with the right information relevant to the respective customer boosts customer satisfaction.

    Who needs PXM?

    Executive Board

    For CEOs who have arrived in the 21st century and want to offer more than product texts and images to their customers. What it comes down to is creating an experience for your user in order to stay streets ahead of your fellow competitors and build upon a healthy customer relationship.

    WHAT YOU NEED TO KNOW

    What is PXM for?

    When it comes to shopping, today’s omni-channel customers expect a well-connected and comfortable purchasing process – independent of channel, time, and location. With the help of a PXM solution, you can build and adjust product data in a way that the right description for the right product is ready-to-hand – provided to your customer in the right channel, for the right use case, in a personalized context which meets her expectations.
    When product description, attributes, and multimedia flow together seamlessly, the customer is guaranteed to have a wholesome experience. This translates into higher conversion rates and, consequently, into higher customer satisfaction as supposed to product return rates. This, in turn, ultimately translates into stronger brand recognition and customer binding.

    How can brands, retailers, and manufacturers design product experience and put PXM into practice?

    It doesn’t matter which phase model you are using for your own customer experience. What matters is that you have centralized, easy-to-manage, and appealing data. With relevant content come corresponding conversion rates since product data is the most important aspect of information in both B2B and B2C.

    Providing the right information at the right time during the sales phase? This idea is spot on and also lived reality. Decisive for a successful PXM is the well-differentiated provision of content throughout the entire process: Initially, potential interest groups who have not yet come into contact with your product are first provided with content which is designed to peak interest; interest groups who have also progressed further into the sales funnel, on the other hand, require content which encourages a purchasing decision.

    The Right Quantity for each Output Channel

    Once the content is created and ready, you still have to keep in mind that different sales channels come with different space requirements. While a content may present a lot of content, your mobile website or print catalog are limited in comparison. With conventional software tools, you can set up content in a way that the content is adjusted automatically based on output channel.

    Speak the Language of Your Customers

    Besides the appropriate tonality when addressing customers, it also comes down to the target language. For example, an elemental factor for boosting your product experience is whether your provide the Canadian market with either English or French product descriptions, or perhaps even both. Same goes for Australia: Do you use British, American, Canadian, or Australian English?

    How Your Content Gets to the Customer

    All product information for various target groups, sales phases, and language are stored and managed centrally in and through a dedicated software for product data. The data export is based on pre-defined rules so that all users only receive the relevant information they really need.

    PXM in a Nutshell

    No Story, no Glory. Alongside corporate communication and brand communication, product communication is a must-have for today’s brands, manufacturers, and retailers. To catch your customer’s awareness, you need an emotional story – namely, for all touch points.

    • Every target group receives tailor-made content.
    • Every sales channel receives the right quantity of data based on its respective space requirements.
    • Every interested party receives product information in her language.
    Rome Was Not Built One A Day

    Start Small – Use PXM the Right Way

    Improve Customer Experience

    The right content, at the right time, on the right spot.

    Increase Popularity

    The consistent product presentation across all marketing channels will skyrocket your brand recognition.

    Reduce Product Return Rates

    Detailed product descriptions and images allow your customers to form an adequate concept of the product prior to purchase.

    Boost Conversion Rates

    Addressing potential customer sin a target-group-oriented boosts the probability of them making a purchasing decision, hereby consequently increasing your net profit.

    Enhance Product Data Quality

    Through your unified and central database, the error rate during data editing is cut significantly.

    Optimize Teamwork

    Collaborative work on data records reduces the overall editing time without accidentally carrying out the same task twice.

    Questions and Answers

    What’s the difference between PXM and PIM?

    What’s the difference between PXM and PIM?

    PXM is an extension of PIM and is to be situated right in between data management and data distribution. In the process, product data is extended by context-sensitive content depending on the product, the customer’s purchasing phase, sales process, and use case.

    What does Customer Experience mean?

    What does Customer Experience mean?

    Customer Experience describes the customer’s sensations and intuitions when interacting with your product or related content such as your website or advertisement materials. It is the conceptual explication of how the emotional bond between user and product, brand, or company comes to be and ceases to be.

    How may eggheads support you?

    How may eggheads support you?

    With eggheads Suite, software developer eggheads focuses a PXM approach that brightens up the customer journey. Here, you receive detailed intel on or PXM solution.


    What’s CX?

    What’s CX?

    CX is the abbreviation for Customer Experience. You define customer journeys to better understand the interaction between company and customer. To gain valuable information, you identify the central touch points throughout your customer’s purchasing decision and process.