About the Author

Matthias Fertig

Autorenbild Matthias Fertig von retresco | eggheads.net

„With the clever combination of a Product Information Management system, generative artificial intelligence, and data-based content creation, we open new dimensions of efficiency when it comes to automated product descriptions and, consequently, establish an essential competitive advantage in digital commerce.“

Matthias Fertig boasts extensive experience in business consulting for successful computer linguistics, data quality, and customer experience projects as well as generative AI. His area of specialization is digital commerce, the industries, and finance. With regular presentations in the field of natural language processing and generative AI, his focus is on mediating between theory and applied use cases.

Matthias Fertig, Senior Account Executive, retresco
matthias.fertig@retresco.de

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In this blogpost, you learn how a PIM system, generative AI, and data-based text automation can contribute to your success in digital commerce. On top of that, you’ll also learn how the scaling and effective application of such combined technologies can help you save both time and resources.

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