Focus Topic Marketing Automation

On 06 June 2024, the #OMKB DEEP DIVE on marketing automation will take place from 09:00. The latest trends and strategies will be presented, with a special focus on the transformative role of artificial intelligence.

eggheads will also be taking part with a session. This will take place on 06.06.2024 from 09:00 a.m. and is about:

“Data in focus – trends in product data management”
Is your product data management ready for the challenges of tomorrow? In this session, Eric Dreyer, Head of Product Management & Quality at eggheads and Dr Kai Frerich, software developer & AI expert, will give you an overview of the latest developments in the industry – from artificial intelligence and optimisation through customer feedback to the creation of a central data source. We will show you how you can future-proof your product data management and benefit from invaluable advantages such as scalability, flexibility and first-class data quality. Experience fascinating insights into:

  • PIM-as-a-Service: Find out how we can easily manage, optimise and transform your data
  • Feedback data: How to optimise product content based on customer feedback
  • AI support: Helpful AI functions for faster, more efficient and more effective processes

Please note: This session is held in German.

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Eric Dreyer

Head of Product Management and Quality, eggheads

As the Head of Product Management and Quality, Eric Dreyer has a burning passion for developing concepts of digital solutions which allow you to present products of any industry in the perfect light. Throughout, he maintains a firm grip on the big picture: The intersection node of customer requirements, innovative strategies, as well as the current competition and market situation.

Dr. Kai Frerich

Software Developer & AI Expert, eggheads

Dr. Kai Frerich is an expert for AI topics. As a seasoned developer of eggheads, he has a perfect nose for innovations and understands how they can be implemented smoothly and transformed into new features of our software which are quick to become the user’s favorite. He knows how AI can elevate PIM to a new level and is happy to share his know-how with others.