productiva Digital by eggheads
get inspired and create experiences
Your Program for productiva Digital on March 18th
10:00 – 10:30
Data Joy, Not Data Coy – Your Product Will Love You.
To come out ahead in the ever-growing global competition is a huge challenge. Simply providing products online is no longer going to cut it if you want to win over customers – it’s about creating Product Experience. Learn from Stefan Schulte, expert for Product Information Management, what makes for the perfect basis of your Product Experience. In this lecture, he uses concrete examples to demonstrate how to inspire customers with Product Information, and create the perfect match between customer and product.
Time for tea and cookies.
10:45 – 11:15
3D Product Configuration – Only Reality is More Real.
In both the end user and B2B sector, digital processes for product selection and sales are enjoying a continuing growth in popularity. Especially all those products which require in-depth descriptions, which come with a lot of variants, or which are subdivided into modular components require a shop implementation with visual aids. The 3-dimensional visualization of products, the selection of variable properties, and putting together the end product out of various modules – these are all strong arguments for using 3D Configurators. In this session, Axel Stahlhut-Klipp and Dietmar Schulte from framedivision present real-world examples of Product Configurators, and also shed light on the essential aspect of connecting them to PIM and ERP systems.
11:15 – 11:30
Breathing Pause & Play Time!
Time for some more tea and cookies.
11:30 – 12:00
Let’s Become Shopping Buddies – Social Media on the Rise.
In the anonymous online shopping world, we lack the interpersonal aspect more than ever – that which we know and love from shopping sprees downtown. This is where Social Commerce makes the difference compared to classic Online Marketing. No wonder that it has turned into an uncircumventable trend. Our Social Media and Marketing experts, Alina Ilina and Anja Schölhorn, are your guide to the world of Social Commerce. In their presentation, they introduce all relevant marketing and sales channels, and show you how your data is to be structured in order to design a top-notch Sales and Product Experience.
12:00 – 12:15
Winner Announcement & Farewell
We’re Looking Forward to Inspiring Speakers
1 Moderator, 3 Sessions, and 5 Experts
Event & Content Manager
Tiffany has one mission: Turning events into unforgettable moments – be it physical or digital. With passion, she organizes events and spaces which cultivate innovative ideas, makes knowledge exchange come alive, and designs tailor-made content for our customers and brands.
Head of Sales
Stefan Schulte is responsible for our customers as Head of Sales. Prior to eggheads, he took over the executive management of tech companies and conducted business in the software industries. He has been honing his passion to provide solution-oriented and interdisciplinary business counseling for more than 15 years. Stefan Schulte has a diploma in geography and a M.B.A. from the prestigious Berlin School of Economics and Law.
As the CEO of framedivision, Axel Stahlhut-Klipp can proudly reflect on more than 20 years’ worth of experience when it comes to realizing customized high-tech projects. Now as then, the company’s focus is on combining the dynamic visualization of 3D content with the programming of both complex rule sets and efficient automatisms for integration into existing infrastructure.
As the CEO of framedivision, Dietmar Schulte can proudly reflect on more than 20 years’ worth of experience when it comes to realizing customized high-tech projects. Now as then, the company’s focus is on combining the dynamic visualization of 3D content with the programming of both complex rule sets and efficient automatisms for integration into existing infrastructure.
Head of Marketing
As Head of Marketing, Anja Schölhorn loves and lives strategy development and brand leadership. Together with her team, she focuses on strategic and operative measures which further brand communication, put eggheads’ software into the right light with spot-on product placement, and enhance the visibility of the brand across all channels.
Social Media Manager
Alina is always on – she has a burning passion for social media and is fluent in hashtag speak. As the Social Media Manager of eggheads’ Marketing team, she’s up to date on the hottest trends and has no inhibition threshold when it comes to smashing that “Share” button to spread her knowledge.