Online Focus Conference Marketing


eggheads and Wilo Speak from Practice

To understand and satisfy the customers’ demands while also inspiring them across the entire Customer Journey, this is what poses a great challenge. Yet, who here claims that a complex product portfolio is, as such, automatically excluded from causing pure excitement in your B2B customers?

At the Online Focus Conference Marketing, the leading virtual B2B expert conference for Online Marketing, Eva Kerstholt will be giving a talk. Representing the Group Director Product Information Management of Wilo, she’ll demonstrate how Wilo provides service for a great variety of target groups despite of a complex product portfolio, and how to handle all related requirements differing from touchpoint to touchpoint. Supported by Stefan Schulte, Chief Sales Officer of eggheads, you’ll be provided with expert knowledge presented in a 40-minute lecture on 17.15.2021, 13:00 concerning the topic “Inspiring Customers Systematically: The Customer Journey in Industry Practice”. Learn what tools and strategies you need to design an overarching experience when it comes to Customer Journeys.

Note: This presentation will be held in German.

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Online Focus Conference Marketing


Eva Kerstholt

Group Director Product Information Management & Digital Solutions, Wilo

Eva Kerstholt handles WILO SE’s technical product documentation in digital form. With both heart and mind, she is responsible for the global product data management, the pre- and after-sales product documentation — as well as the digital solutions for planning software, building information modeling and e-commerce use cases.

Stefan Schulte

Chief Sales Officer, eggheads

Stefan Schulte is responsible for our customers as Chief Sales Officer. Prior to eggheads, he took over the executive management of tech companies and conducted business in the software industries. He has been honing his passion to provide solution-oriented and interdisciplinary business counseling for more than 15 years. Stefan Schulte has a diploma in geography and a M.B.A. from the prestigious Berlin School of Economics and Law.